Paolo Magaudda is Post-doc Researcher at the Department of Sociology of Padova University. In 2006 he has been Visiting Researcher at McGill University (Montreal). Since 2004 he is coordinator of the editorial staff of the journal «Studi Culturali» (Il Mulino). Since 2007 he is in charge of web communication and publications of the Italian Association for Science & Technology Studies. He has published articles in journals such as «Appetite», «Journal of Consumer Culture», «Modern Italy», «Rassegna Italiana di Sociologia», «Studi Culturali», «Sociologica», «AAA/TAC» and in various other journals and collected books. www.pastis-research.eu/uk/people/magaudda.html, www.paomag.net/university